Businesses are increasingly understanding the importance of giving something back to the community. Recent researches have shown that to earn the trust of communities, a corporation should carry out good business that has a positive social impact. The role of responsible corporate citizenship has since assumed the highest importance in emerging economies. In many countries, challenges such as extreme poverty and lack of access to gainful employment have created an imperative need for partnerships which help in improving the living standards of local people. Businesses have joined hands with various advocacy groups to empower people in areas where resources are scarce. Such initiatives also create a sense of commitment towards social work among corporate employees.